General principles of constructive design actions – based on the qualitative analysis of established conceptions and experts’ statements of technical and non-technical (artistic) design processes – are presented and discussed. On the basis of the derived continuum of design processes the discipline “Technisches Design” (Technical Design) is categorized. Individual design processes in this discipline are regarded as multiple and complex problem solving processes (consisting of so called sub-problems). These sub-problems are characterized as belonging rather to the technical or the artistic pole of the continuum. Finally, a preview with regard to the consequences of the results – e.g. the support of design processes– is given.

This process is about hiring us to create great design work tailored to your specific needs, and well suited for letterpress printing.
ONE – Let’s talk!
The first thing we do is have a conversation with you to establish your needs. This can be a scheduled phone call, email, or an in-studio meeting. We talk through the items you wish to have printed and discuss a project budget.
TWO – How much?
Once we’ve had our conversation with you we will write up and email a contract based on your requested scope-of-work. You must approve this document to proceed. Once we receive this signed document and a 50% deposit we can begin
THREE – We design.
This is the fun part. We show you 2-3 design options, you pick a direction and we revise based on your feedback. The entire design process, with rounds of revisions typically takes 2 – 4 weeks. During this process we can provide guidance about how your design choices will affect production costs, so you can stay within your budget.
FOUR -Roll press!
Production begins when you have signed off on a final design. 10-15 business days is typical production time.

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